Gramercy Park Consulting

This is the blog of Simon te Brinke, digital communications strategist and principal consultant of Gramercy Park Consulting (GPC). Located in Perth, Australia, GPC provides clients with specialist digital consultancy services. GPC partners with corporate and government clients to develop innovative digital communications and business strategies by blending new technologies with creative thinking and emerging digital channels such as the internet, mobile commerce and social media. Contact Simon at stebrinke@gramercypark.com.au or +61 418 943 441

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Who is an average Facebook user? [Infographic] by @jess3

Who is an average Facebook user? [Infographic] by @jess3

Posted in Facebook @Jess3 Mashable social media Stats | 7 notes
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Chicago-based startup Sprout Social, the developer of a comprehensive social relationship management platform for businesses, has rebuilt its offering from the ground up, adding support for personalized dashboards multi-users, full iPhone functionality, and more. (via Sprout Social Upgrades Social Media Management Platform With iOS Support, Personalized Dashboards And More | TechCrunch) Via daisykwan

Chicago-based startup Sprout Social, the developer of a comprehensive social relationship management platform for businesses, has rebuilt its offering from the ground up, adding support for personalized dashboards multi-users, full iPhone functionality, and more. (via Sprout Social Upgrades Social Media Management Platform With iOS Support, Personalized Dashboards And More | TechCrunch)

Via daisykwan

Posted in sprout social media social media management dashboards | 2 notes
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Great Facebook Marketing Strategies Infographic #SocialMedia #SM

Great Facebook Marketing Strategies Infographic #SocialMedia #SM

(Source: digitalspark)

Posted in Facebook Marketing Strategies social media sm | 40 notes
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Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes: 1. Paid: Digital advertising, banners, adwords, overlays 2. Owned: Created assets, custom content 3. Earned: Brand-related conversations and user-generated content 4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’sSponsored Stories) 5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.) Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and word of mouth can help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible and intangible value. Doing so ensures a critical path for social media content: relevance, reach and resonance. via significantartist

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes:

1. Paid: Digital advertising, banners, adwords, overlays

2. Owned: Created assets, custom content

3. Earned: Brand-related conversations and user-generated content

4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’sSponsored Stories)

5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)

Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and word of mouth can help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible and intangible value. Doing so ensures a critical path for social media content: relevance, reach and resonance.

via significantartist

Posted in social media transmedia storytelling paid promoted owned shared earned theconversationprism | 7 notes
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Where should you post your status? via random-walk-across-the-web

Where should you post your status? via random-walk-across-the-web

Posted in social media sm status updates funny | 9 notes
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Prime Minister Gillard, respectfully, given that today is your 50th birthday you should be out drinking champers not following me on Twitter! But thanks for the follow…and Happy Birthday!

Prime Minister Gillard, respectfully, given that today is your 50th birthday you should be out drinking champers not following me on Twitter! But thanks for the follow…and Happy Birthday!

Posted in twitter julia gillard follow social media birthday
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Social Media Links for Commonwealth Heads of Government Meeting (CHOGM) 2011 (and related events) 28 to 30 October 2011, Perth, Western Australia compiled by Simon te Brinke, Digital Communications Strategist, Gramercy Park Consultinghttp://www.gramercypark.com.au/http://twitter.com/#!/gramercypark Subscribe to the Gramercy Park CHOGM 2011 Twitter list here: http://twitter.com/#!/gramercypark/chogm2011 (This list is non-exhaustive and will be updated both leading up to CHOGM2011 and during the event. To be included on this list please submit links to stebrinke@gramercypark.com.au) Commonwealth Heads of Government Meeting (CHOGM) 2011 Every two years, Commonwealth leaders meet at the Commonwealth Heads of Government Meeting (CHOGM) to discuss global and Commonwealth issues, and to agree on collective policies and initiatives. There has been a meeting of Commonwealth leaders since 1949. At the leaders meeting in Singapore in 1971, the term ‘Commonwealth Heads of Government Meeting (CHOGM) was adopted to describe the unique gathering of Presidents and Prime Ministers. Website: http://www.chogm2011.org/ Facebook:  https://www.facebook.com/pages/CHOGM-2011/133367453411089?sk=info Twitter:  http://twitter.com/#!/chogm2011 RSS: http://www.chogm2011.org/rss.xml Other CHOGM2011 Links: Latest News:  www.chogm2011.org/Resources/Latest_News Taskforce: www.chogm2011.org/CHOGM2011/Taskforce Volunteers: www.chogm2011.org/Get_Involved/Volunteers The Commonwealth Festival 2011The Commonwealth Festival, a Western Australian Government funded initiative, will be staged alongside the 2011 Commonwealth Heads of Government Meeting (CHOGM), featuring events showcasing the diversity of Western Australia and also celebrating the people and cultures of the Commonwealth. The Festival is managed by the Perth International Arts Festival.Website: www.commonwealthfestival.com/ Facebook: https://www.facebook.com/CommonwealthFestivalPerth?sk=wall Twitter: http://twitter.com/#!/commfestperth Flickr: http://www.flickr.com/people/commonwealthfestivalperth  Commonwealth Youth Forum 2011The Commonwealth Youth Forum will be held at the Esplanade Hotel, Fremantle Western Australia from 23 to 27 October 2011.  The Commonwealth Youth Forum is organised by the Australian Government Department of Education, Employment and Workplace Relations in association with the Commonwealth Youth Exchange Council and the Commonwealth Youth Programme. Facebook: https://www.facebook.com/pages/Commonwealth-Youth-Forum-2011/103936379701448?sk=wall Website: http://www.youth.gov.au/cyf/Pages/default.aspx Twitter: http://twitter.com/#!/cyf2011  Commonwealth People’s Forum 2011The Commonwealth People’s Forum will occur in the week preceding CHOGM and is organised by the Commonwealth Foundation and hosted by the Western Australian Council of Social Service with the support of the Australian Government and the Western Australian Government. Website: http://www.commonwealthfoundation.com/CPF2011 Facebook: http://www.facebook.com/PeoplesForum Flickr: http://www.flickr.com/photos/cpf2009/ Blogs: http://www.commonwealthfoundation.com/Mediacentre/Blogs  The Commonwealth Business Forum 2011 The Commonwealth Business Forum 2011 will be organised by the Commonwealth Business Council (CBC) in collaboration with the Australian and Western Australian Governments and the private sector. The event will be held in Perth from the 25th to 27th October 2011 just prior to CHOGM as one of the associated events. Websites:http://www.chogm2011.org/Parallel_Events/Business_Forumhttp://www.cbf2011.com/ Facebook: https://www.facebook.com/pages/Commonwealth-Business-Council/223916990656?ref=mf&sk=wall   Western Australia Key Government Agency / People Profiles: Tourism Western Australia:http://twitter.com/#!/WestAustraliawww.westernaustralia.com/chogmhttps://www.facebook.com/ExtraordinaryWesternAustraliahttp://www.youtube.com/westernaustralia Main Roads Western Australia:http://twitter.com/#!/Perth_Traffic Western Power WAhttp://twitter.com/#!/westernpowerwa WA Government Media (Unofficial)http://twitter.com/#!/wagovtmedia The Hon Colin Barnett MLA
Premier of Western Australiahttp://twitter.com/#!/PremierBarnett West Australian Police (Various):http://www.police.wa.gov.au/WAPoliceNews/tabid/1488/Default.aspxhttp://twitter.com/#!/WA_Policehttps://www.facebook.com/WA.Police    compiled by Simon te Brinke, Digital Communications Strategist, Gramercy Park Consulting http://www.gramercypark.com.au/http://twitter.com/#!/gramercypark

Social Media Links for
Commonwealth Heads of Government Meeting (CHOGM) 2011 (and related events)
28 to 30 October 2011, Perth, Western Australia

compiled by Simon te Brinke, Digital Communications Strategist, Gramercy Park Consulting
http://www.gramercypark.com.au/
http://twitter.com/#!/gramercypark

Subscribe to the Gramercy Park CHOGM 2011 Twitter list here:
http://twitter.com/#!/gramercypark/chogm2011

(This list is non-exhaustive and will be updated both leading up to CHOGM2011 and during the event. To be included on this list please submit links to stebrinke@gramercypark.com.au)


Commonwealth Heads of Government Meeting (CHOGM) 2011

Every two years, Commonwealth leaders meet at the Commonwealth Heads of Government Meeting (CHOGM) to discuss global and Commonwealth issues, and to agree on collective policies and initiatives. There has been a meeting of Commonwealth leaders since 1949. At the leaders meeting in Singapore in 1971, the term ‘Commonwealth Heads of Government Meeting (CHOGM) was adopted to describe the unique gathering of Presidents and Prime Ministers.

Website: http://www.chogm2011.org/

Facebook:  https://www.facebook.com/pages/CHOGM-2011/133367453411089?sk=info

Twitter:  http://twitter.com/#!/chogm2011

RSS: http://www.chogm2011.org/rss.xml

Other CHOGM2011 Links:

Latest News:  www.chogm2011.org/Resources/Latest_News

Taskforce: www.chogm2011.org/CHOGM2011/Taskforce

Volunteers: www.chogm2011.org/Get_Involved/Volunteers


The Commonwealth Festival 2011

The Commonwealth Festival, a Western Australian Government funded initiative, will be staged alongside the 2011 Commonwealth Heads of Government Meeting (CHOGM), featuring events showcasing the diversity of Western Australia and also celebrating the people and cultures of the Commonwealth. The Festival is managed by the Perth International Arts Festival.
Website: www.commonwealthfestival.com/

Facebook: https://www.facebook.com/CommonwealthFestivalPerth?sk=wall

Twitter: http://twitter.com/#!/commfestperth

Flickr: http://www.flickr.com/people/commonwealthfestivalperth 


Commonwealth Youth Forum 2011

The Commonwealth Youth Forum will be held at the Esplanade Hotel, Fremantle Western Australia from 23 to 27 October 2011.  The Commonwealth Youth Forum is organised by the Australian Government Department of Education, Employment and Workplace Relations in association with the Commonwealth Youth Exchange Council and the Commonwealth Youth Programme.

Facebook: https://www.facebook.com/pages/Commonwealth-Youth-Forum-2011/103936379701448?sk=wall

Website: http://www.youth.gov.au/cyf/Pages/default.aspx

Twitter: http://twitter.com/#!/cyf2011
 

Commonwealth People’s Forum 2011

The Commonwealth People’s Forum will occur in the week preceding CHOGM and is organised by the Commonwealth Foundation and hosted by the Western Australian Council of Social Service with the support of the Australian Government and the Western Australian Government.

Website: http://www.commonwealthfoundation.com/CPF2011

Facebook: http://www.facebook.com/PeoplesForum

Flickr: http://www.flickr.com/photos/cpf2009/

Blogs: http://www.commonwealthfoundation.com/Mediacentre/Blogs

 
The Commonwealth Business Forum 2011

The Commonwealth Business Forum 2011 will be organised by the Commonwealth Business Council (CBC) in collaboration with the Australian and Western Australian Governments and the private sector. The event will be held in Perth from the 25th to 27th October 2011 just prior to CHOGM as one of the associated events.

Websites:
http://www.chogm2011.org/Parallel_Events/Business_Forum
http://www.cbf2011.com/

Facebook: 
https://www.facebook.com/pages/Commonwealth-Business-Council/223916990656?ref=mf&sk=wall

 

Western Australia Key Government Agency / People Profiles:

Tourism Western Australia:
http://twitter.com/#!/WestAustralia
www.westernaustralia.com/chogm
https://www.facebook.com/ExtraordinaryWesternAustralia
http://www.youtube.com/westernaustralia

Main Roads Western Australia:
http://twitter.com/#!/Perth_Traffic

Western Power WA
http://twitter.com/#!/westernpowerwa

WA Government Media (Unofficial)
http://twitter.com/#!/wagovtmedia

The Hon Colin Barnett MLA
Premier of Western Australia
http://twitter.com/#!/PremierBarnett

West Australian Police (Various):
http://www.police.wa.gov.au/WAPoliceNews/tabid/1488/Default.aspx
http://twitter.com/#!/WA_Police
https://www.facebook.com/WA.Police

 

 compiled by Simon te Brinke, Digital Communications Strategist, Gramercy Park Consulting

http://www.gramercypark.com.au/
http://twitter.com/#!/gramercypark

Posted in CHOGM CHOGM2011 CHOGM11 Social Media SM Commonwealth Heads of Government Meeting List Perth Western Australia
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Facebook’s domination of time spent on the web is absolutely astonishing. A new report on social media from Nielsen shows U.S. users spent 53.5 billion minutes on Facebook in May, which is more time than was spent on the next four biggest sites. (If you include YouTube with Google, then it’s more time than the next three biggest sites.)

Facebook’s domination of time spent on the web is absolutely astonishing.

A new report on social media from Nielsen shows U.S. users spent 53.5 billion minutes on Facebook in May, which is more time than was spent on the next four biggest sites.

(If you include YouTube with Google, then it’s more time than the next three biggest sites.)

Posted in social media time spent online US Social Audiences Facebook Social Media SM businessinsider.com
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The @Starbucks Cup Summit. What a fantastic initiative and a great way to engage their Facebook community. Nice work whoever came up with this idea!

The @Starbucks Cup Summit. What a fantastic initiative and a great way to engage their Facebook community. Nice work whoever came up with this idea!

Posted in starbucks innovation cup cummit facebook community social media sm | 4 notes
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The “Average Composition of a Corporate Social Media Team” from the Altimeter report of August 31, 2011 titled “Social Business Readiness: How Advanced Companies Prepare Internally” (by Jeremiah Owyang with Andrew Jones, Christine Tran, and Andrew Nguyen). Read the full report here: http://slidesha.re/plkP0h  

The “Average Composition of a Corporate Social Media Team” from the Altimeter report of August 31, 2011 titled “Social Business Readiness: How Advanced Companies Prepare Internally” (by Jeremiah Owyang with Andrew Jones, Christine Tran, and Andrew Nguyen). Read the full report here: http://slidesha.re/plkP0h

 

Posted in social media sm altimeter corporate resourcing | 26 notes