Gramercy Park Consulting

Who is an average Facebook user? [Infographic] by @jess3

Great Facebook Marketing Strategies Infographic #SocialMedia #SM

(Source: digitalspark)

juicy2020:

JUICY NEWS: Unthink Gaining the some Upswing on Facebook

http://techcrunch.com/2011/11/01/unthinks-anti-facebook-social-network-reaches-100000-users/

Unthink, the social networking platform whose marketing campaign involves a lot of Facebook bashing, has reached 100,000 registered users, the company is now reporting. As you may recall, the site quickly crashed after TechCrunch sent its usual heavy stream of traffic to the network, and it took Unthink over a day to recover.

Now the number of visitors to the site is doubling daily, including both active users and casual visitors.

According to Rachael Vicari, Unthink COO, the company was unprepared for the amount of traffic it saw. The first two days sent the amount of visitors it expected to see over the first 90 days, she said, and they had to triple the number of servers to keep up. She also cites Alexia’s statistics, which report a 14,800% increase in traffic over the past 7 days alone. Tomorrow will be a week from launch, and since its public debut, 100,000 users have set up their own “Suites” on the network. (For background, Unthink user profiles, which involve a public, private and professional aspect, are called “Suites.”)

Growth like this is impressive for an outsider to the typical startup scene (case in point: they didn’t know how much traffic TechCrunch sends!), and especially one that has the chutzpah to take on Facebook itself. Still, one has to wonder how many visitors are driven to the site out of sheer curiosity and disbelief, e.g.: Silly little startup, you think you can beat Facebook? Now that’s something I have to see!

 Instead of touting week-old numbers, Unthink should check back in a month, a quarter, 6 months, then a year, and see whether or not the current growth trajectory holds up. User engagement is another important (and unanswered) question. Who’s actually participating on Unthink? How many of the 100,000 are friending users, posting updates, uploading content, etc.?

Vicari says the reason for the growth is because “the time is right” for a network like this, but it’s far too soon to make that claim.

For comparison’s sake, Facebook took a year to reach a million users, and Google+ reached 25 million in around a month’s time – something it took Facebook three years to achieve and which took Twitter over 30 months.

Tampa-based Unthink has $2.5 million in funding from DouglasBay, which publicly claimsto have a 21% share in the site.

For more on what Unthink is up to, check out the previous review

(via Techcrunch)

(Source: mark2023)

The @WA_Police command centre for the Commonwealth Heads of Government Meeting here in Perth, Western Australia later this month. And just quietly…I’m glad i’m not the person co-ordinating this effort! (Pic from WA Police Facebook Page)

Facebook’s domination of time spent on the web is absolutely astonishing.

A new report on social media from Nielsen shows U.S. users spent 53.5 billion minutes on Facebook in May, which is more time than was spent on the next four biggest sites.

(If you include YouTube with Google, then it’s more time than the next three biggest sites.)

The @Starbucks Cup Summit. What a fantastic initiative and a great way to engage their Facebook community. Nice work whoever came up with this idea!

Porsche put the names of 1 Million facebook fans on a brand new 911 GT3 R Hybrid. The time lapse video is pretty awesome as you can see literally see the million names begin to show up on the car by the second.

Helping promote the “innovative hybrid technology featured in the car, which has been developed especially for racing, standing out significantly in its configuration and components from conventional hybrid systems”.

One of the neatest things is the vehicle’s ability to conserve kinetic energy or “energy formerly converted – and thus wasted – into heat upon every application of the brakes, is now highly efficiently converted into additional power”, which the driver is able to call up from the charged flywheel generator when an extra boost is needed.

(via justafeed)

Is Facebook Becoming An Orge?

Facebook’s Silicon Valley peers don’t know whether to see the social network giant as an ogre that will gobble them up or help them grow bigger.

Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, Myspace and others.

(Via mookerjee)

[INFOGRAPHIC] 5 Questions and Answers about Facebook Marketing (Reposted)