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This is the blog of Simon te Brinke, digital communications strategist and principal consultant of Gramercy Park Consulting (GPC).  Located in Perth, Australia, GPC provides clients with specialist digital consultancy services.  GPC partners with corporate and government clients to develop innovative digital communications and business strategies by blending new technologies with creative thinking and emerging digital channels such as the internet, mobile commerce and social media.  Contact Simon at stebrinke@gramercypark.com.au or +61 418 943 441</description><title>Gramercy Park Consulting</title><generator>Tumblr (3.0; @simontebrinke)</generator><link>http://www.gramercypark.com.au/</link><item><title>The Bike Share System of the Future is Powered by Wireless...</title><description>&lt;object type="application/x-shockwave-flash" width="400" height="300" data="http://vimeo.com/moogaloop.swf?clip_id=11688797&amp;server=vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF"&gt;&lt;param name="quality" value="best" /&gt;&lt;param name="allowscriptaccess" value="always" /&gt;&lt;param name="allowfullscreen" value="true" /&gt;&lt;param name="scale" value="showAll" /&gt;&lt;param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=11688797&amp;server=vimeo.com&amp;fullscreen=1&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF" /&gt;&lt;embed src="http://www.vimeo.com/moogaloop.swf?clip_id=11688797&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;The Bike Share System of the Future is Powered by Wireless Technology&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;This Fall, New York City denizens will have the opportunity to test an experimental public bike share system. SoBi, the Social Bicycle System, presents an alternative to traditional public transportation and will allow riders the freedom to find and unlock nearby available communal bikes using an &lt;a href="http://mashable.com/tag/andriod" target="_blank"&gt;Andriod&lt;/a&gt; or &lt;a href="http://mashable.com/category/iphone" target="_blank"&gt;iPhone&lt;/a&gt; application.&lt;/p&gt;
&lt;p&gt;&lt;a target="_blank" href="http://www.socialbicycles.com/"&gt;SoBi&lt;/a&gt; is the first public bike share system to rely entirely on wireless technology for tracking, locating and unlocking bikes. The system is compromised of three elements: the social cyclist, the central server and the social bicycle.&lt;/p&gt;
&lt;p&gt;Read the full article here: &lt;a href="http://mashable.com/2010/08/11/sobi/" target="_blank"&gt;&lt;a href="http://mashable.com/2010/08/11/sobi/" target="_blank"&gt;http://mashable.com/2010/08/11/sobi/&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/970946585</link><guid>http://www.gramercypark.com.au/post/970946585</guid><pubDate>Wed, 18 Aug 2010 15:00:00 +0800</pubDate></item><item><title>Half of us text our families - when we're all at home</title><description>&lt;a href="http://www.guardian.co.uk/media/pda/2010/aug/11/mobile-sms-internet-trends"&gt;Half of us text our families - when we're all at home&lt;/a&gt;</description><link>http://www.gramercypark.com.au/post/970739666</link><guid>http://www.gramercypark.com.au/post/970739666</guid><pubDate>Wed, 18 Aug 2010 14:00:00 +0800</pubDate></item><item><title>(via fussel)</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_l734lfe03Z1qcsq2co1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;(via &lt;a href="http://fussel.tumblr.com/" class="tumblr_blog" target="_blank"&gt;fussel&lt;/a&gt;)&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/968920732</link><guid>http://www.gramercypark.com.au/post/968920732</guid><pubDate>Wed, 18 Aug 2010 07:00:00 +0800</pubDate></item><item><title>piratepickings:

Street Slide – Microsoft Research creates...</title><description>&lt;object width="400" height="336"&gt;&lt;param name="movie" value="http://www.youtube.com/v/K-_T949uSwU&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/K-_T949uSwU&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="336" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://piratepickings.tumblr.com/post/933475808/street-slide-microsoft-research-creates" class="tumblr_blog" target="_blank"&gt;piratepickings&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;&lt;span&gt;&lt;a href="http://www.youtube.com/watch?v=K-_T949uSwU&amp;feature=player_embedded" target="_blank"&gt;Street Slide&lt;/a&gt; – Microsoft Research creates multi-perspective street panoramas from Street View imagery&lt;/span&gt;&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://www.gramercypark.com.au/post/966501901</link><guid>http://www.gramercypark.com.au/post/966501901</guid><pubDate>Tue, 17 Aug 2010 17:00:00 +0800</pubDate></item><item><title>Pew Study Claims One Fifth Of American Adults Don’t Use The Internet</title><description>&lt;p&gt;The Pew research center put out &lt;a href="http://pewinternet.org/Reports/2010/Home-Broadband-2010.aspx?r=1" target="_blank"&gt;&lt;strong&gt;survey results&lt;img src="http://i.ixnp.com/images/v6.40/t.gif" class="snap_preview_icon" id="snap_com_shot_link_icon"/&gt;&lt;/strong&gt;&lt;/a&gt; today on broadband adoption and Internet use in America. There was one data point that I found startling. According to the survey, 21 percent of American adults say they don’t use the Internet. &lt;em&gt;One fifth&lt;/em&gt; of all Americans.&lt;br/&gt;&lt;br/&gt;Source: &lt;a href="http://feedproxy.google.com/~r/Techcrunch/~3/tEwMiw4t-jU/" target="_blank"&gt;&lt;a href="http://feedproxy.google.com/~r/Techcrunch/~3/tEwMiw4t-jU/" target="_blank"&gt;http://feedproxy.google.com/~r/Techcrunch/~3/tEwMiw4t-jU/&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/965846972</link><guid>http://www.gramercypark.com.au/post/965846972</guid><pubDate>Tue, 17 Aug 2010 12:00:00 +0800</pubDate></item><item><title>Android’s Awesome Gesture Search: Turn Your Phone And Write...</title><description>&lt;object width="400" height="254"&gt;&lt;param name="movie" value="http://www.youtube.com/v/gD3ZYKIqj7A&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/gD3ZYKIqj7A&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="254" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span&gt;Android’s Awesome Gesture Search: Turn Your Phone And Write (Techcrunch)&lt;br/&gt;&lt;/span&gt;&lt;span&gt;&lt;span&gt;&lt;br/&gt;Via &lt;a href="http://feedproxy.google.com/~r/Techcrunch/~3/W-yahYOhLOA/" target="_blank"&gt;&lt;a href="http://feedproxy.google.com/~r/Techcrunch/~3/W-yahYOhLOA/" target="_blank"&gt;http://feedproxy.google.com/~r/Techcrunch/~3/W-yahYOhLOA/&lt;/a&gt;&lt;/a&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/965283277</link><guid>http://www.gramercypark.com.au/post/965283277</guid><pubDate>Tue, 17 Aug 2010 09:00:00 +0800</pubDate></item><item><title>mayawaikiki:


Step aside rail system! Check out what China is...</title><description>&lt;img src="http://27.media.tumblr.com/tumblr_l6pylbj0hQ1qba8vxo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://mayawaikiki.tumblr.com/post/911632432/step-aside-rail-system-check-out-what-china-is" class="tumblr_blog" target="_blank"&gt;mayawaikiki&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;
&lt;p&gt;Step aside rail system! Check out what China is building. &lt;/p&gt;

&lt;p&gt;“A Chinese company is looking to build buses so big cars can drive right under them, which will ease congestion. The company is serious about it, too. Being developed by the Shenzhen Huashi Future Car-Parking Equipment company, the buses are currently planned for Beijing’s Mentougou district, where tracks on the road will make sure they stay straight as cars drive under them — and they drive over cars. ” [ via &lt;a href="http://dvice.com/archives/2010/08/crazy-huge-chin.php" target="_blank"&gt;Dvice&lt;/a&gt; ]&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.gramercypark.com.au/post/962966831</link><guid>http://www.gramercypark.com.au/post/962966831</guid><pubDate>Mon, 16 Aug 2010 23:06:14 +0800</pubDate></item><item><title>Magnetic Snap-on Lenses for iPhone Camera</title><description>&lt;p&gt;Via &lt;a href="http://casuconsulto.tumblr.com/post/961799655/magnetic-snap-on-lenses-for-iphone-camera" target="_blank"&gt;casuconsulto&lt;/a&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;img src="http://media.tumblr.com/tumblr_l75ucwOZUl1qb5orq.jpg"/&gt;&lt;img src="http://media.tumblr.com/tumblr_l75uco96VN1qb5orq.jpg"/&gt;&lt;img src="http://media.tumblr.com/tumblr_l75ucbPRqs1qb5orq.jpg"/&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://www.gramercypark.com.au/post/962955356</link><guid>http://www.gramercypark.com.au/post/962955356</guid><pubDate>Mon, 16 Aug 2010 23:00:00 +0800</pubDate></item><item><title>"quitting his job in Pune to solve an engineering problem he’d been thinking about for twenty years...."</title><description>“quitting his job in Pune to solve an engineering problem he’d been thinking about for twenty years. Today his solution – a mobile-phone adaptation that triggers irrigation pumps remotely – is saving water in India and helping more than 10,000 farmers avoid several taxing, dangerous long walks a day”&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://economist.com/blogs/babbage/2010/08/jugaad" target="_blank"&gt;Jugaad: Questions for Santosh Ostwal | The Economist&lt;/a&gt; (via &lt;a href="http://interestingsnippets.tumblr.com/" class="tumblr_blog" target="_blank"&gt;interestingsnippets&lt;/a&gt;)&lt;/em&gt;</description><link>http://www.gramercypark.com.au/post/962910596</link><guid>http://www.gramercypark.com.au/post/962910596</guid><pubDate>Mon, 16 Aug 2010 22:49:16 +0800</pubDate></item><item><title>piratepickings:

Madgets – magnetic widgets for multi-touch...</title><description>&lt;object width="400" height="251"&gt;&lt;param name="movie" value="http://www.youtube.com/v/DVlHrySzcJI&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/DVlHrySzcJI&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="251" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://piratepickings.tumblr.com/post/948457641/madgets-magnetic-widgets-for-multi-touch-tables" class="tumblr_blog" target="_blank"&gt;piratepickings&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;&lt;a href="http://www.youtube.com/watch?v=DVlHrySzcJI&amp;feature=player_embedded" target="_blank"&gt;Madgets&lt;/a&gt; – magnetic widgets for multi-touch tables that provide the rich haptic feedback and change color based on interactions&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://www.gramercypark.com.au/post/962901612</link><guid>http://www.gramercypark.com.au/post/962901612</guid><pubDate>Mon, 16 Aug 2010 22:46:35 +0800</pubDate></item><item><title>Yo Quiero Twitter</title><description>&lt;p&gt;Twitter’s traffic continues to climb, and the fuel is global growth. According to &lt;a href="http://www.comscore.com/Press_Events/Press_Releases/2010/8/Indonesia_Brazil_and_Venezuela_Lead_Global_Surge_in_Twitter_Usage" target="_blank"&gt;the latest numbers from comScore&lt;/a&gt; (SCOR), nearly 93 million people visited Twitter.com in June, a 109 percent year-over-year increase (and that’s not counting users who participated through third-party apps). The largest increases in visitors were seen in Latin America, up 305 percent (with Hugo Chavez lending his cachet in Venezuela), and the Asia Pacific region, up 243 percent (in Indonesia, one-fifth of Internet users stopped by Twitter.com).&lt;/p&gt;
&lt;p&gt;Source: &lt;a href="http://voices.allthingsd.com/20100811/yo-quiero-twitter/?mod=ATD_rss" target="_blank"&gt;&lt;a href="http://voices.allthingsd.com/20100811/yo-quiero-twitter/?mod=ATD_rss" target="_blank"&gt;http://voices.allthingsd.com/20100811/yo-quiero-twitter/?mod=ATD_rss&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/962770580</link><guid>http://www.gramercypark.com.au/post/962770580</guid><pubDate>Mon, 16 Aug 2010 22:00:00 +0800</pubDate></item><item><title>Awesome - American firm Choi + Shine Architects designed these...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://28.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://29.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://27.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo4_500.gif"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://28.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo5_500.gif"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://28.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo6_500.gif"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://30.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo7_500.gif"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://26.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo8_500.gif"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://26.media.tumblr.com/tumblr_l78utzAfbW1qa6jngo9_500.gif"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;Awesome - American firm Choi + Shine Architects designed these conceptual electricity pylons shaped like human figures to march across the Icelandic landscape. &lt;br/&gt;&lt;br/&gt;Source: &lt;a href="http://www.notcot.org/post/33480/" target="_blank"&gt;&lt;a href="http://www.notcot.org/post/33480/" target="_blank"&gt;http://www.notcot.org/post/33480/&lt;/a&gt;&lt;/a&gt; &amp; &lt;a href="http://www.dezeen.com/2010/08/13/land-of-giants-by-choi-shine-architects/" target="_blank"&gt;&lt;a href="http://www.dezeen.com/2010/08/13/land-of-giants-by-choi-shine-architects/" target="_blank"&gt;http://www.dezeen.com/2010/08/13/land-of-giants-by-choi-shine-architects/&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/962396691</link><guid>http://www.gramercypark.com.au/post/962396691</guid><pubDate>Mon, 16 Aug 2010 20:03:35 +0800</pubDate></item><item><title>Two Days After Steve Slater’s Slide Ride, JetBlue Comes Back to the Web</title><description>&lt;a href="http://mediamemo.allthingsd.com/20100811/two-days-after-steve-slaters-slide-ride-jet-blue-comes-back-to-the-web/?mod=ATD_rss"&gt;Two Days After Steve Slater’s Slide Ride, JetBlue Comes Back to the Web&lt;/a&gt;</description><link>http://www.gramercypark.com.au/post/962375636</link><guid>http://www.gramercypark.com.au/post/962375636</guid><pubDate>Mon, 16 Aug 2010 19:56:57 +0800</pubDate></item><item><title>“Since 2001 the Clinton Foundation has worked to...</title><description>&lt;object width="400" height="254"&gt;&lt;param name="movie" value="http://www.youtube.com/v/roCzYfpaUlI&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/roCzYfpaUlI&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="254" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span class="Apple-style-span"&gt;&lt;span class="Apple-style-span"&gt;“Since 2001 the Clinton Foundation has worked to strengthen the capacity of governments and individuals to alleviate poverty, improve global health, strengthen economies, and protect the environment. Each year, we build on our success to find new ways to help more people through new partnerships, programs, and approaches. Hear about some of our recent accomplishments”&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/962354374</link><guid>http://www.gramercypark.com.au/post/962354374</guid><pubDate>Mon, 16 Aug 2010 19:49:47 +0800</pubDate></item><item><title>Bill Clinton Taps Revamped Causes ‘Birthday Wish’ To Raise Money For Charity - Via TechCruch</title><description>&lt;a href="http://feedproxy.google.com/~r/Techcrunch/~3/VN4HIs1fFss/"&gt;Bill Clinton Taps Revamped Causes ‘Birthday Wish’ To Raise Money For Charity - Via TechCruch&lt;/a&gt;</description><link>http://www.gramercypark.com.au/post/962350285</link><guid>http://www.gramercypark.com.au/post/962350285</guid><pubDate>Mon, 16 Aug 2010 19:48:23 +0800</pubDate></item><item><title>“Back to the Fore” - A stunning visual presentation...</title><description>&lt;object id="__sse4912291" width="400" height="334"&gt;&lt;param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=backtothefore-100806025140-phpapp01&amp;stripped_title=back-to-the-fore" /&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;embed name="__sse4912291" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=backtothefore-100806025140-phpapp01&amp;stripped_title=back-to-the-fore" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;“Back to the Fore” - A stunning visual presentation presenting photo’s which are exceptional wherein the backdrop plays a major part in the composition.&lt;br/&gt;&lt;br/&gt;Source: &lt;a href="http://www.slideshare.net/avalokarts/back-to-the-fore" target="_blank"&gt;&lt;a href="http://www.slideshare.net/avalokarts/back-to-the-fore" target="_blank"&gt;http://www.slideshare.net/avalokarts/back-to-the-fore&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/939398034</link><guid>http://www.gramercypark.com.au/post/939398034</guid><pubDate>Thu, 12 Aug 2010 08:00:46 +0800</pubDate></item><item><title>Presentation “Social Media Trends 2010” by Jeremiah...</title><description>&lt;object id="__sse2971251" width="400" height="334"&gt;&lt;param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bigideasjan09-100122072722-phpapp01&amp;stripped_title=social-media-trends-for-2010" /&gt;&lt;param name="allowFullScreen" value="true" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;embed name="__sse2971251" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=bigideasjan09-100122072722-phpapp01&amp;stripped_title=social-media-trends-for-2010" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="334"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span class="h-username"&gt;Presentation “Social Media Trends 2010” by &lt;span class="h-username"&gt;&lt;strong&gt;Jeremiah Owyang&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/930893444</link><guid>http://www.gramercypark.com.au/post/930893444</guid><pubDate>Tue, 10 Aug 2010 15:21:47 +0800</pubDate><category>Social media</category><category>Trends</category><category>Jeremiah Owyang</category><category>altimeter group</category></item><item><title>Gatorades Awesome Social Media Mission Control Centre
From...</title><description>&lt;object width="400" height="254"&gt;&lt;param name="movie" value="http://www.youtube.com/v/4zOS4krOBBQ&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/4zOS4krOBBQ&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="254" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;strong&gt;Gatorades Awesome Social Media Mission Control Centre&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;From &lt;a href="http://www.digitalbuzzblog.com" target="_blank"&gt;&lt;a href="http://www.digitalbuzzblog.com" target="_blank"&gt;www.digitalbuzzblog.com&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Gatorade are one of the world’s biggest sports affiliated brands, and with that, comes ten’s of millions of customers and fans that will comment for better or worse. The whole social media thing is clearly being integrated into the majority of leading businesses, but social media monitoring is probably the most common thing to be left out, because it’s still pretty hard to find the right tools to help you monitor conversation quickly, easily and from inside the same application (generally you’ll be using 3-4 apps to do everything you need).&lt;br/&gt;&lt;br/&gt;So I thought I’d post this up to create some envy around the ultimate in digital and social media monitoring. It’s called Mission Control - a custom build room with customised reporting platforms from IBM &amp; Radian6. It has 7 huge screens that are wall mounted along with multiple work stations for the marketing and analytics teams to monitor campaigns, conversation and media in real time.&lt;br/&gt;&lt;br/&gt;Their aim is to “take the largest sports brand in the world and turn it into largest participatory brand in the world” and along with this, Gatorade aims to give consumers more access leading athletes and scientists through the social web.&lt;br/&gt;&lt;br/&gt;Find more at &lt;a href="http://www.digitalbuzzblog.com" target="_blank"&gt;www.digitalbuzzblog.com&lt;/a&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/907661728</link><guid>http://www.gramercypark.com.au/post/907661728</guid><pubDate>Thu, 05 Aug 2010 21:34:46 +0800</pubDate><category>Social media</category><category>monitoring</category><category>listening</category><category>analytics</category><category>radian 6</category></item><item><title>Connecting on Bump™ from Bump Technologies. 
While Bump 2.0 is...</title><description>&lt;object width="400" height="254"&gt;&lt;param name="movie" value="http://www.youtube.com/v/rwIJbrmNAAc&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;param name="allowFullScreen" value="true"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/rwIJbrmNAAc&amp;rel=0&amp;egm=0&amp;showinfo=0&amp;fs=1" type="application/x-shockwave-flash" width="400" height="254" allowFullScreen="true" wmode="transparent"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;span title='Connecting on Bump" from Bump Technologies' id="eow-title"&gt;Connecting on Bump™ from Bump Technologies. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span title='Connecting on Bump" from Bump Technologies'&gt;While Bump 2.0 is for the iPhone, there is also an Android version of Bump available in the Android Market and the apps are cross-device compatible.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span title='Connecting on Bump" from Bump Technologies'&gt;Source: &lt;a href="http://mashable.com/2010/07/26/bump-2-0/" target="_blank"&gt;&lt;a href="http://mashable.com/2010/07/26/bump-2-0/" target="_blank"&gt;http://mashable.com/2010/07/26/bump-2-0/&lt;/a&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/863787165</link><guid>http://www.gramercypark.com.au/post/863787165</guid><pubDate>Tue, 27 Jul 2010 09:35:19 +0800</pubDate><category>Future</category></item><item><title>Now You Can Bump iPhones to Connect on Facebook, Twitter and...</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_l6706cRG571qa6jngo1_250.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_l6706cRG571qa6jngo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;strong&gt;Now You Can Bump iPhones to Connect on Facebook, Twitter and LinkedIn&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="http://mashable.com/2009/12/28/bump/" target="_blank"&gt;Bump&lt;/a&gt;, the app that makes it super simple to exchange information with other users by bumping phones, has just released &lt;a target="_blank" href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=305479724&amp;mt=8"&gt;Bump 2.0&lt;/a&gt; [iTunes link] for the iPhone.&lt;/p&gt;
&lt;p&gt;The app features an updated and refined interface plus the ability to compare calendars, instantly connect on &lt;a href="http://mashable.com/category/facebook" target="_blank"&gt;Facebook&lt;/a&gt;, &lt;a href="http://mashable.com/category/twitter" target="_blank"&gt;Twitter&lt;/a&gt; or &lt;a href="http://mashable.com/tag/linkedin" target="_blank"&gt;LinkedIn&lt;/a&gt;, and the ability to send messages back and forth without another Bump. Like its predecessor, Bump 2.0 is free.&lt;br/&gt;&lt;span id="more-338802"&gt;&lt;/span&gt;&lt;br/&gt;Bump is a great app for people that travel in groups with lots of smartphone users because it makes it simple to transfer information without the need to pass out business cards. It’s easy to use; just open up the app and make the “bump” gesture with the device to share your contact information.&lt;br/&gt;&lt;br/&gt;Source: &lt;a href="http://mashable.com/2010/07/26/bump-2-0/" target="_blank"&gt;&lt;a href="http://mashable.com/2010/07/26/bump-2-0/" target="_blank"&gt;http://mashable.com/2010/07/26/bump-2-0/&lt;/a&gt;&lt;/a&gt;&lt;/p&gt;</description><link>http://www.gramercypark.com.au/post/863767994</link><guid>http://www.gramercypark.com.au/post/863767994</guid><pubDate>Tue, 27 Jul 2010 09:30:11 +0800</pubDate></item></channel></rss>
