Gramercy Park Consulting

This is the blog of Simon te Brinke, digital communications strategist and principal consultant of Gramercy Park Consulting (GPC). Located in Perth, Australia, GPC provides clients with specialist digital consultancy services. GPC partners with corporate and government clients to develop innovative digital communications and business strategies by blending new technologies with creative thinking and emerging digital channels such as the internet, mobile commerce and social media. Contact Simon at stebrinke@gramercypark.com.au or +61 418 943 441

The engineers and I handle customer support. When I tell people that, they look at me like I’m smoking crack. They say, “Why would you pay an engineer $150,000 to answer phones when you could pay someone in Arizona $8 an hour?” If you make the engineers answer e-mails and phone calls from the customers, the second or third time they get the same question, they’ll actually stop what they’re doing and fix the code. Then we don’t have those questions anymore.

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