“Our strategy is to be everywhere our consumers are, but as a member of the community.”
Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Co.
Source: eMarketer.com “Coke Crowdsources Happiness” Dec 11, 2009
“Our strategy is to be everywhere our consumers are, but as a member of the community.”
Michael Donnelly, Group Director, Worldwide Interactive Marketing, The Coca-Cola Co.
Source: eMarketer.com “Coke Crowdsources Happiness” Dec 11, 2009