Gramercy Park Consulting

This is the blog of Simon te Brinke, digital communications strategist and principal consultant of Gramercy Park Consulting (GPC). Located in Perth, Australia, GPC provides clients with specialist digital consultancy services. GPC partners with corporate and government clients to develop innovative digital communications and business strategies by blending new technologies with creative thinking and emerging digital channels such as the internet, mobile commerce and social media. Contact Simon at stebrinke@gramercypark.com.au or +61 418 943 441

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The Digital Home: Emerging Trends in TV/PC Viewership

“Marketers must start planning for the convergence of TV and the Web, as it gathers steam into 2010 and beyond. Applications now working on smartphones can be reprogrammed for the biggest screen in the house. More importantly, consumers’ stated mistrust of online video advertising may dampen, if not dissipate, when they watch it on their TV set. The medium still influences the reception of the message.”

Source: eMarketer.com
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