Gramercy Park Consulting

This is the blog of Simon te Brinke, digital communications strategist and principal consultant of Gramercy Park Consulting (GPC). Located in Perth, Australia, GPC provides clients with specialist digital consultancy services. GPC partners with corporate and government clients to develop innovative digital communications and business strategies by blending new technologies with creative thinking and emerging digital channels such as the internet, mobile commerce and social media. Contact Simon at stebrinke@gramercypark.com.au or +61 418 943 441

Black 'n' White Logos VS Colorful Logos - Tricky Comparison

“These days the internet is packed with the finest logo design galleries, providing a strong platform for graphic designers to share their talent with the world. With this wide exposure of skilled designers, we get to see ample amounts of terrific logos on the net. However, looking at latest logo styles, I think designers have stopped believing there is any rhyme or reason for making a successful logo. In the past, designers typically believed that colorful logos were hard to ignore, so very few companies approved of black and white logos.

Well, now times have changed….Finding some of the most inventive logos in “Black & White” I couldn’t agree more with the beauty of these color free logos. Being a logo designer, have you ever asked yourself, which logos are more appealing to the viewer: Black & White Logos OR Colorful Logos?”

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