December 2009
58 posts
iPhone and Android Users Spend More Than Half... →
newsstand:
A recent study from eMarketer (analyzing data from both comScore and Compete) sheds light on the data usage patterns of both iPhone and Android users, with perhaps one surprising finding. Despite the…
The indispensable first step to getting the things you want out of life is this:...
Australians are flocking to social media to discuss and even manage their...
– Source: Forrester http://bit.ly/5olWKP
10 mobile phones that defined the decade →
12 Highest Paid People of 2009 →
10 Crucial Consumer Trends for 2010
“First of all: It’s going to be another interesting year. Has the global recession really, officially ended? And if so, will the aftermath cause pains for years to come? Whatever the outcome, we find ourselves spotting more recession-proof opportunities than ever before. Why? Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting, or those that save...
1 tag
No Media Should Stand Alone: Defining The Roles Of...
“Increasingly, interactive marketers are being asked to manage a wide range of paid and unpaid marketing communication — despite the fact that many marketing departments are still organized around traditional paid marketing channels. All types of online media (whether “earned,” “owned,” or “paid”) can play specific roles in meeting marketers’...
Twitter monitor →
edwinhardy:
Monitor who is talking about your product on twitter
YouTube is considering offering users the option to pay for subscriptions in a...
– Source: http://www.reuters.com/article/idUSTRE5BE3WQ20091215?rpc=64
Facebook’s staggering usage growth continues unabated, as the company surpassed...
– Source: http://www.macworld.com/article/145106/2009/12/facebook.html
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I want to put a ding in the universe.” Steve Jobs, Apple Inc.
This video explains how linkfluence, a social web research institute, puts to use social graph theories and concepts in a novel way to draw the borders of online communities and analyse the opinions of their members on subjects ranging from politics to brands and products.
“Facebook Engagement Rate (E.R.) a metric to measure the engagement between users and companies on Facebook. The research looked into more than 100 Facebook fan pages mantained by different brands of different sizes.” Source: FrozenFrogs, Italy
Social marketing works best when it’s earned, not paid for. The spending...
– http://www.emarketer.com/Article.aspx?R=1007416
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Welcome plancast.com a startup by Mark Hendrickson formerly of Techcrunch who...
– http://www.web-strategist.com/blog/2009/12/04/when-real-time-is-not-fast-enough-the-intent-based-web/
Groom posts marriage updates to Facebook, Twitter... →
The Digital Home: Emerging Trends in TV/PC... →
“Marketers must start planning for the convergence of TV and the Web, as it gathers steam into 2010 and beyond. Applications now working on smartphones can be reprogrammed for the biggest screen in the house. More importantly, consumers’ stated mistrust of online video advertising may dampen, if not dissipate, when they watch it on their TV set. The medium still influences the reception of...